Spook's Blog

If only the muppets at Ogilvy (I understand they do Lotus advertising) understood how important widgest are. Being able to surface data from apps with in you inbox (where the average user now spends 41% of there day) is beyond massive.
I did a bit of a call around to my clients, well it seems all of them (bar none) have trouble getting the males in their organisation to enter time sheets. To quote one user, women are just so much better you can't even compare.

This got me thinking, why? Well I think the reason is the old 'men can only do one thing at a time.. etc etc..). Well what if we surfaced timesheets in email, where they spend all there time? Well surprise surprise a massive improvement in the clients I've implemented this for.



I am preparing some advetising for this around the follwoing theme...



Come on Ogilivy pull your socks up, if a dim wit like me can come up with something like this how come your creative geniuses continually come up with drivel that shows no insight into Lotus.